Social Media Optimization (Maintenance)

Social Media Optimization (SMO) is using social media to promote your brand, connect to your audience, and to build a new loyal consumer base. This Social Media Optimization is not a true form of advertising, but a promotion on social media in form of posts or videos. This constant and informal interaction with the audience helps build around the brand an aura of authenticity. The Social Media Optimization can be done on all kinds of social media like Facebook, Twitter, Instagram, LinkedIn etc. Social Media Optimization primarily does the following

  • Boost Brand’s credibility
  • Organic Lead Generation
  • Enhanced online visibility
  • Strengthens customer-audience base

Why SMO Is Important

SEO in recent years has been acknowledged and accepted as the predominant factor in digital marketing, but SMO is still dominantly neglected. The importance of SMO is pretty underrated. Take this example that demonstrates the rising necessity for SMO: “One survey found 50% of companies that aren’t succeeding with SEO aren’t integrating social media marketing.”

Thus a wholesome online marketing approach should involve a judicious balance of search engine optimisation and social media marketing.