Programmatic Ads

Programmatic Ads

In this Digital Era, People are with Mobile Phones most of the times. So, marketing strategies are changing and revising and hence, Programmatic Advertising is the new techniques used to promote the Ads with the help of Artificial Intelligence which helps to buy and sell ads efficiently and effectively. Artificial Intelligence will help the advertisers to buy the inventory/space for better visibility to the specified target audience.

  • - Customizes your target audience
  • - An efficient way of running an Ad campaign in terms of the Budget incurring for the campaign
  • - Increases the profit of the business
  • - Helps in reducing the risk in Business
  • - Improves the Visibility of the website

How Programmatic Advertising differs from Manual Bidding ?

  • Provides Large Database
  • Cheap and Efficient
  • The error rate is very minimal
  • Hits right target audience
  • Better Visibility and ROI

Targeting options in Programmatic Ads

  • Demographic targeting
  • Content targeting
  • Device targeting
  • Geolocation targeting
  • Audience targeting
  • Micro Moment targeting
  • Retargeting