Hyperlocal Advertising

Hyperlocal marketing is defined as the process of targeting potential customers in a very specific, geographically limited area, sometimes a few blocks or streets, often with the purpose of targeting people conducting 'near me' searches on their smartphones.

A hyperlocal business is a platform to enable local offline businesses to reach out to their targeted customers ensuring product delivery within a very short time. The service ambit of a hyperlocal business could fall anywhere starting from a few meters to a few kilometers from the location of the business.

Examples of these types of hyperlocal content providers are Google Maps, Foursquare and LaunchLawyer. In contrast to printed maps, the mobile Google Maps app allows users to identify places and interests around their current GPS location.