by Over the years, the marketing spectrum has evolved in unprecedented ways, giving birth to the rise of influencer marketing. In this blog, you’ll find everything about influencer marketing and how it emerged as one of the most used marketing strategies.
Nearly a decade ago, the concept of influencer marketing barely existed, but nobody held its power. Fast forward to today, every brand is collaborating with influencers from the range of 1k followers to a whopping 500k followers on social media platforms.
The seriousness of an influencer’s impact came to light after the results started showing.
Who is an Influencer?
Anyone who creates content on a specific niche in social media and has a generous amount of follower base, and can potentially influence those followers to take action, create an impact, or even reflect on themselves is considered an influencer.
Still, not everybody who has a social media account is an influencer. There are specific parameters like content category, number of followers, target audience, and insights.
Usually, each influencer starts their journey with content creation on social media platforms like Instagram and Youtube. Brand collaborations start coming in after reaching a certain point with loyal followers and subscriber base in their content creation journey.
Brand collaborations with Influencers: How does it work?
Like paid advertising, celebrity endorsements, and brand promotions, influencer marketing is also one of the most rewarding ways to boost your brand visibility and growth with the help of growing influencers. You might be questioning the impact of influencers’ marketing.
Let me explain. Each influencer might have categorised their content in a specific niche like beauty, fitness, entertainment, music, etc. The potential influencer creates a community for their niche and holds a generous number of followers within the community.
This is when brands collaborate with influencers. Since the influencers have a target audience according to their content, the brands find it easy to categorise their collaborations. For instance, if Sugar Cosmetics launches a new product and needs social media coverage, Sugar Cosmetics will collaborate with influencers on the beauty line with the highest reach.
Similarly, regional brands with location-based products collaborate with regional influencers like influencers from Chennai, Coimbatore, Vellore, and many more. Nowadays, new age brands are using influencer marketing to bring awareness to their products and service.
Benefits of Influencer marketing:
Now that most brands are running behind influencers for promotions and collaborations, what are the actual benefits of influencer marketing? Is influencer marketing worth it?
Yes – Influencer marketing is worth it for various reasons, namely,
- Bring awareness to your targeted audience using influencer marketing wherein each follower of the desired influencer will get to know about your brand.
- Improve brand visibility through social media by collaborating with multiple influencers on different content categories related to your brand.
- Enhanced credibility and trustworthiness since the brand is endorsed by an influencer who is also an ordinary personality living an ordinary lifestyle like you.
- Increase your conversion rate instantly by collaborating with influencers and offering them a unique code so that potential customers will most likely use the code.
Therefore, the benefits of influencer marketing are promising, and so if you are struggling to build a digital presence and an engaging community for your business, then using an influencer marketing strategy is one of the best ways to begin with.
Final thoughts
Boost your brand awareness by collaborating with famous influencers and celebrities.
If you are considering influencer marketing, getting in touch with influencer marketing agencies like Brand Influencerz is recommended. We have collaborated with some of the top influencers and celebrities like Ramya, Sakshi Agarwal, Nakshatra Murthy, and many more.
Do you find it exciting? If yes, we’d love to connect with you.
Let’s schedule a meeting. Contact us now!
